Campaign Mind Control

Views from the Edge

Words are POWERFUL!  Timothy Egan’s “Deconstructing a Demagogue” in the NY Times reminds us of just how powerful they are:

Back in 1994, while plotting his takeover of the House, Gingrich circulated a memo on how to use words as a weapon. It was called “Language: A Key Mechanism of Control.” Republicans were advised to use certain words in describing opponents — sick, pathetic, lie, decay, failure, destroy. That was the year, of course, when Gingrich showed there was no floor to his descent into a dignity-free zone, equating Democratic Party values with the drowning of two young children by their mother, Susan Smith, in South Carolina.

Today, if you listen to the PAC ads flooding our television sets, you’ll hear the innuendoes and strategies  from the “Language: a Key Mechanism of Control” memo

And that’s just the beginning of the story of how language is used for social manipulation…

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